Data Privacy and Facebook Advertising Policy for Ashwood Healthcare Services
At Ashwood Healthcare Services, your privacy is our priority. This policy explains how we collect, use, and protect your data, especially regarding Facebook advertising.
Ashwood Healthcare Servicesis the data controller of the personal information collected.
For data protection queries specific to Ashwood Healthcare Services, please contact us at admin@ashwoodhcs.ie
Data Collection and Usage
We collect personal data through cookies, tracking pixels, and other technologies to improve user experience, target advertising (including Facebook ads), and understand user preferences.
Explicit Consent: By using our website, you are presented with an option to opt in or out of data collection methods such as cookies and tracking pixels. This consent mechanism ensures that your data is only collected with your explicit agreement, in compliance with Facebook’s requirements.
Purpose Specification: The data we collect through Facebook ads is used to deliver targeted advertisements, analyse user interactions, and improve our marketing strategies. These activities are clearly communicated to users at the time of data collection.
Data Retention: We retain user data only as long as necessary to fulfil the purposes outlined in this policy or as required by law. Typically, data related to Facebook advertising is retained for up to 12 months unless further retention is necessary for legal reasons.
Facebook Tools: We use Facebook tools such as Custom Audiences and Facebook Pixel to personalise ads and enhance user engagement. These tools help us deliver relevant content and better understand the effectiveness of our campaigns. You can learn more about these tools and how to manage your preferences through Facebook’s Ad Preferences page.
User Rights
You have the following rights regarding your data:
- Right to Access: Request a copy of the personal data we hold.
- Correction Right: Correct any inaccurate or outdated data.
- Right to be Forgotten: Request deletion of data used for direct marketing or based on consent.
- Right to Restrict Processing: Restrict data processing in specific situations.
- Right of Objection to Processing: Object to data processing for direct marketing or profiling.
- Right of Data Portability: Request your data in a commonly used format.
- Automated Decision-Making Objection Right: We do not use automated decision-making.
To exercise these rights, please contact us at admin@ashwoodhcs.ie
Third-Party Sharing
We may share your data with Facebook to deliver relevant ads. Facebook may use this data according to its own privacy policies. We ensure that any sharing of data with third parties is done in a secure manner and in compliance with legal obligations.
Opt-Out Options
You can opt out of Facebook tracking and targeted ads by adjusting your settings on Facebook or using tools like the Digital Advertising Alliance’s Consumer Choice Page. Additionally, you can manage your ad preferences through Facebook’s privacy settings.
Data Security
We implement security measures to protect your data and comply with applicable data protection regulations. These measures include encryption, secure servers, and regular audits to ensure that your information remains safe.
Right to Complain
If you have concerns about our handling of your data, you have the right to lodge a complaint with the Data Protection Commission by visiting this link.
Updates
This policy may be updated periodically. Please review it regularly to stay informed.
For any further questions or concerns, feel free to contact us at admin@ashwoodhcs.ie